Borkum Riff' tobacco was launched in Sweden in the 1960s. It was a rough cut blend of Virginia and Burley tobaccos. The tobacco blend had been developed with an eye on the US pipe tobacco market. Initial sales were sluggish, but when Borkum Riff's Bourbon Whiskey blend was successfully introduced in the US in 1969, sales increased. Since then, new flavours and new packaging have been introduced. Today, Borkum Riff is also sold in India, Canada, Australia, Switzerland, Norway, Spain, New Zealand, Japan, France, Italy, Germany as well as in several other markets around the world. Borkum Riff's biggest market, however, is still the United States. Today, the Borkum Riff, which is manufactured in Denmark for Swedish Match, is the third largest tobacco producer on the Swedish market.