The Quai d'Orsay brand was created by Cubatabaco in 1973 for the French state tobacco monopoly, SEITA, and was blended with French tastes in mind, being a milder brand. There are a few competing stories as to what the marque's name refers to: one is that it is referring simply to the famous Paris Avenue, another is that it refers to the French Foreign Ministry that is located on it, and another is that it is referring to the headquarters of SEITA which is also on the same avenue.
The redesign of Quai d’Orsay is the result of an excellent collaboration between the Seita and the Habanos,S.A. Marketing teams. Quai d’Orsay new range is now designed with Coronas Claro (cepo 42 x 142 mm), N°50 (cepo 50 x 110 mm– D5 shape) and N°54 (cepo 54 x 135 mm – Edmundo Grueso shape).